Dr. Siu has published extensively in the research area of Chinese small firm marketing. He has been very successful in securing external funding from National Natural Science Foundation of China, and Chiang Ching Kuo Foundation for International Scholarly Exchange for his research work. To name a few of Dr. Siu's scholastic achievements, one of his papers was awarded the "Highly Commended Award" by Literati Club Awards for Excellence 2000, and another awarded the "Highest Quality Rating" by Citation of Excellence, Emerald Reviews. The international recognition of his works could also be reflected from his being invited to join the editorial board of various prestigious academic journals, including "The European Journal of Marketing". His high productivity and good quality work have no doubt provided stimulation and inspiration to other colleagues in the Marketing Department.